How long until this Microsoft’s stance on this is rolled back? It seems like a swaying song and dance at this point. Sony unleashes a feature for free. Microsoft charges for it. We all gnash our teeth. Said feature becomes available for free on the XBONE.

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I have to hand it to the Xbox One. It is fucking awesome at moonwalking. Just backpedalling like a motherfucker. All smooth and shit, feet gliding over the floor.

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Faux Bot is back with his second installment of Blanka Boyz. This one focuses its mentally ill gaze upon the raging degenerate that is Microsoft’s XBONE. As with the first, it is laden with smash cuts,  old school references, and thick slathers of insanity.

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Did you think that Halo 4 was the beginning of a trilogy? You fucking dullard. Trilogies are so 2000s. Now we are into the realm of the amorphous saga. Whatever the fuck that means. How do I interpret it? I take it to make a license to expand ceaselessly into the future, without having to justify story arcs and all that superfluous silliness.

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Mark this one for the people. And you can’t have it both ways, folks. If you were bemoaning the general arrogance of Microsoft and its DRM policies (like me), then you should probably laud the company for not shoving them down the consumers’ throats. Today the company that Bill Built has announced they’re rescinding all their proposed DRM policies for the new console.

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Let’s talk about how important Monday was for determining the game industry’s narrative for the coming months.

Let’s also talk about what it means to gamers like you, and me, and how industry giants like Microsoft and Sony communicated with us via the grand stage of E3.

Monday saw PR-beleageured Microsoft take the stage first, around 9:30 a.m. Pacific Time. There’s no beating around the bush – they had an uphill battle to wage, one very much set up by their own PR snafoos over the last month.

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The Monday and Tuesday of the annual E3 week are always a fascinating pair of days to watch unfold from a PR perspective. The show floor opens its doors to attendees on Tuesday afternoon, but by then, an entire story has been told to the media through a series of conferences, briefings and events that kick off the week.

E3 seems unlike any other industry trade show on the planet. It’s equivalents in other industries, from television, to film, to fashion, to food, all seem tame by comparison. At least, from the perspective of public relations.

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The biggest pop today at the pre-E3 conferences came when Sony audibly shat all down the throat of Microsoft’s unpopular restrictions, and online policies. It was an amazingly earnest moment at what is usually a bunch of canned, forced, presentations. Imma go ahead and rub my face against PS4 screenshots.

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I want to be jaded about this announcement. Point out that the company that made this game is essentially dead. And then I hear the distinct Killer Instinct announcer’s voice, and my crusty jaded shell is vaporized.

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It’s a confusing fucking start to E3’s flagship channel of coverage, Spike/GTTV.

A Vita world premiere that amounted to an esoteric Japanese handheld bore that looked like a war of icons and numbers?

Rare’s return to the centre stage to show off a new Kinect Sports?

Kill me.

We can all hope this is all just ancillary padding to the main events – the first of which is Microsoft’s XBox Media Briefing at 12:30pm EST – which are primed to be as packed full of goodness as they ever have been.

Today is the day the big hitters – MS, EA, Ubisoft and Sony – speak to the gaming press, the gaming population and the public at large about their plans for entertainment for the next 5-7 years. Make it good kids! The world’s watching.

What are you all excited for this E3?