#July2013
‘XBOX ONE’ continues it’s BACKPEDALLING; will allow INDIES to SELF-PUBLISH
I have to hand it to the Xbox One. It is fucking awesome at moonwalking. Just backpedalling like a motherfucker. All smooth and shit, feet gliding over the floor.
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BLANKA BOYZ EPISODE 2: The XBONE x HAL 9000 Affair
Faux Bot is back with his second installment of Blanka Boyz. This one focuses its mentally ill gaze upon the raging degenerate that is Microsoft’s XBONE. As with the first, it is laden with smash cuts, old school references, and thick slathers of insanity.
Current ‘HALO TRILOGY is actually a ‘SAGA.’ UH OKAY BUZZ WORDS!!!
Did you think that Halo 4 was the beginning of a trilogy? You fucking dullard. Trilogies are so 2000s. Now we are into the realm of the amorphous saga. Whatever the fuck that means. How do I interpret it? I take it to make a license to expand ceaselessly into the future, without having to justify story arcs and all that superfluous silliness.
E3 vs PR – Part II: The Whirlwind of E3’s Media Days
The Monday and Tuesday of the annual E3 week are always a fascinating pair of days to watch unfold from a PR perspective. The show floor opens its doors to attendees on Tuesday afternoon, but by then, an entire story has been told to the media through a series of conferences, briefings and events that kick off the week.
E3 seems unlike any other industry trade show on the planet. It’s equivalents in other industries, from television, to film, to fashion, to food, all seem tame by comparison. At least, from the perspective of public relations.
MOUNTAIN DEW teaming up with Xbox One for “Most Obvious Gaming Promotion In Brand History.”
Mountain Dew is teaming up with Microsoft for a huge push on cheesy products, caffeinated beverages, and the gaming console that is NSA’s data-culling wet dream. It’s a bit of an obvious extension of a collaboration that has been going on for a while now. But this one is going to be HUGE and ENORMOUS and CHEESY.
E3 vs PR – Part I: XBox One – How Microsoft let their key moment get ‘xboned’
Welcome to E3 vs PR – A blog series on the Gaming Industry’s Most Important Season from a Communications Perspective.
You’re having a bad PR week with the media if you’re one of the following two clients:
Toronto Mayor Rob Ford, following allegations of crack-cocaine use caught on tape, or, Microsoft’s Games and Entertainment Division, following the incredibly confused and poorly communicated debut of their next generation platform, the Xbox One (XBO).
I’m a gamer. Have been since I was 3. I’m also an upcoming communications and PR graduate. The lens I’m looking at this industry through is changing radically, but the last week has been bad enough that the popular opinion is all on the same side.
We all threw our hands up at Microsoft’s lack of a coherent set of key messages throughout the eight days since launch. Everything we’ve been taught not to do, they’re doing.
While Microsoft didn’t match Ford and (allegedly) break the law over the last poorly-planned eight days of the XBO PR launch, you’d definitely call most of their actions criminal, from a communications perspective.
A game and entertainment console ‘reveal’ is one of the most critical and risk-laden PR events that can take place in the interactive entertainment industry. A console, like the XBO’s predecessor, the XBox 360, typically lives on the market for a healthy five to six years. That’s before being relegated to second-tier status upon its successor’s launch for the next three or four years.
LISTEN: Official ANTHEM of CALL OF DUTY DOG.
Adam WarRock has hung the official anthem of CALL OF DUTY dog for all of our listening pleasure. S’all good.
