Showrooming is a glorious epidemic. Walk into a store. Check out the device or gadget you want. Then you go home and order it online. Target is trying to strike back against this movement in a rather favorable manner. They’re going to match Amazon’s prices all damn year long.

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One of the great things about Target is that you can walk out of the joint having spent $200 on absolutely nothing. A shitty DVD, some razors, an action figure, jelly beans, Diet Dew, and all of a sudden you’re poor. Riffing on this idea that the establishment truly is a Palace for Mindless Crap is this Avengers  advertising campaign. The Avengers! Built from nonsense! For a spectacle movie. It all comes together.

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