All week I’ve been vividly imagining the symbiotic relationship between Mountain Dew and Doritos whilst trying to figure out just how video games fit into it. Cross-promotion is a bizarre concept to me; I keep trying to see the links, the patterns and then I get scared and frustrated when it doesn’t all piece together. I’ve been having fevered nightmares about neon, corn-peppered shit slurry: really vivid, nasty stuff. I need to write this to exorcise them demons.

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