Ninja is the Big Bang Theory of streamers. Stunningly middle ground, cringy, and unremarkable. That said, like the show, he’s fucking enormous because he plays to the tremendous amount of dumb asses in the world. So, when dude announces he’s moving from Twitch to Mixer? I can only hope it moves him out of the zeitgeist. Even just a little.

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As I’ve said ad nauseam lately, Image has been firing on all cylinders. One of the reasons for their righteous domination is their focus on the fucking creators. DC seems to have taken notice of Image and its bustling stable of marketable creators,  ninjaing the idea of marketing the creators themselves. Shit, even the aesthetic is redolent of the Image campaign.

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