#June2013

E3 vs PR – Part III: Microsoft Monday and Mixed Messages

Mattrick

Let’s talk about how important Monday was for determining the game industry’s narrative for the coming months.

Let’s also talk about what it means to gamers like you, and me, and how industry giants like Microsoft and Sony communicated with us via the grand stage of E3.

Monday saw PR-beleageured Microsoft take the stage first, around 9:30 a.m. Pacific Time. There’s no beating around the bush – they had an uphill battle to wage, one very much set up by their own PR snafoos over the last month.

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MONDAY MORNING COMMUTE: THE DEAD WALK LESS CLUMSY THAN YOU THINK

MMC - RESURRECT THE DEAD.

Rumble rumble rumble goes the engines of Spaceship-Omega. Here aboard, I’m straight chilling. It is Sunday whilst I type this, though for those without premonition and-or access to dimensions where it is not so, the column won’t be going up until Monday at 9 am. Hello! From the past! The aforementioned column is Monday Morning Commute. Within its walls we share the Enjoyable that we are partaking in during a given week. It’s a simple conceit, and through its execution we brighten our respective Existences. Communal exchange of arts. Maybe even fluids. If you do find a dance partner, please relegate your interfacing to the designated rooms upon the Spaceship.

Let’s do this.

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