Let’s talk about how important Monday was for determining the game industry’s narrative for the coming months.

Let’s also talk about what it means to gamers like you, and me, and how industry giants like Microsoft and Sony communicated with us via the grand stage of E3.

Monday saw PR-beleageured Microsoft take the stage first, around 9:30 a.m. Pacific Time. There’s no beating around the bush – they had an uphill battle to wage, one very much set up by their own PR snafoos over the last month.

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