HBO is throwing some serious weight behind its upcoming sci-western, Westworld. It’s got itself a serious fucking cast, big name creatives behind the project (Johnny Nolan, Abrams), and an order for a full season. And if that ain’t enough, it’s got itself a weird viral marketing campaign. Which goes together with J.J. Abrams like peas and poorly-executed mystery box reveals.

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Pessimistic opening: Here’s hoping Johnny Nolan is less of a preachy, ham-fisted pedant while working on his next space opera. Optimistic opening: Fuck yeah! Jonathan Nolan is teaming up with HBO to bring Isaac Asimov’s Foundation book series to the televisor. All Space Opera Everything! Everywhere!

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