Jeph Loeb as Marvel Executive VP, and Head of Television? Oh noes.

via comics alliance:

Marvel Entertainment has announced that Jeph Loeb, writer of comic books like “Batman: The Long Halloween” and “Ultimatum,” has been named an Executive Vice-President and Head of Television at the company. Loeb, who previously worked as a writer and Co-Executive Producer on the Emmy-nominated NBC superhero TV show “Heroes” and a writer and producer on “Lost” and the Superman series “Smallville,” will be tasked with developing both animated and live-action television projects for Marvel properties as well as direct-to-DVD content.

Jeph Loeb used to be awesome. Superman: For All Season, The Long Halloween, and other tales were fantastic. He used to be one of my favorite writers. But for awhile he’s been meddling in the gulches of bullshit, penning titles that are so painfully painful, they’re either meta-amusing, or like watching your Dad trying to slow dance at some club. His “edgy” storylines on Ultimatum and Ultimates 3 were train wrecks, and either elicited groans or sympathy.

To be fair though, he has been in charge of Smallville, and despite ripping off Watchmen for Heroes, both of them were eminently watchable. Perhaps the dude is more suited for the moving pictures these days.

I don’t want to be too harsh, like I said, Loeb’s penned some excellent, excellent stuff in his lifetime, and has more creative talent in his used toilet paper than I ever will. But like Claremont, I will be forever grateful for his past work, while skeptical of his future endeavors.