Electronic Arts is going with a pretty amusing “Your Mom Hates This!” ad campaign for Dead Space 2. They show the game to the average Mom. Then they catch the Moms on camera as they shit their pants, and run back to their lives of fupas and super-processed hair. I dig it.

What do I dig more? Dino Ignacio’s Mom. Ignacio is the user interface designer for Dead Space 2, and he decided to show his Mom clips of the game. Is she  appalled? Hardly. She chuckles as she watches poor Isaac Clarke get dismembered and die a zillion horrible deaths. Outstanding.

Reminds me of my Mom, after spending twenty years in a house with my brother and myself.

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