Last year both DC and Marvel announced that they were scaling back prices from $3.99 to $2.99 on their funny books. The Marvel announcement came right after the DC announcement, and many thought they were piggybacking the idea. And while DC seemed to come through with it, Marvel didn’t drop their prices in the sense that they intimated they would. Last weekend, this led to DC executive Eddie Berganza calling Marvel a pack of liars.

I love a good comic executive throwdown.

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