[This! Is! Mad Men! is a recap of the newest developments of Don Draper and his lovable gang of capitalist sleazeballs. Sometimes it’s liveblogged, sometimes not. In the spirit of the show, the post itself will often be sexist and drunk. Apologies ahead of time.]

It’s no secret that Mad Men is filled with flawed characters. From the very first episode, this show has taken the viewers through the ups and downs of some of Madison Avenue’s most promising advertisers. While these trials and tribulations are entertaining in and of themselves, it is more interesting to search for the motivations. What is the impetus that makes [name a character] behave this way? Why are these individuals so incapable of veering away from self destruction?

Tonight, I think Blowing Smoke might have delivered an answer: addiction.

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