EA CEO John Riccitiello was delivering a speech at the Ad Age Conference, whatever the fuck that is, when he dropped some speculation regarding the advertising budget for the next Battlefield and Call of Duty games.  Riccitiello predicted the next installments of  his company’s Battlefield, as well as Activision’s Call of Duty  could see their ad campaigns exceed $100 fucking million dollars.

That’s a lot of Junior Bacon Cheeseburgers.

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