I’m, I’m pretty much done with superhero comic books. I say pretty much because if anything comes out of the box and is generally regarded as “must read” by folks I respect, I’m going to buy it. Ain’t gonna cut my fanboy nose to spite my fat fanboy face. But as far as the monthly procurement policy? Passing. This isn’t a moral stand, or even a condemnation of the titles, just a general apathy from me. This is a long way of saying that I’m not really feeling the Marvel NOW! 2.0 line-up in either way, but I hope it fucking rocks, and gets me to buy me some superhero funny books.

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What do you do when you don’t own the movie rights to half of your properties? If you’re Marvel, you begin pushing other, lesser kown titles. Not a knock against these new titles, but yeah. What do you do when need to perpetually hype your company? You fall into ruinous marketing stupidity like taking a dumb name “Marvel NOW”, making it more dumb “All-New Marvel NOW”, then generally fuck with numbering.

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