‘Star Trek Beyond’ Trailer #3: Let’s Make Some Noise…With Rihanna
Yeah. I don’t know. I mean, I got myself a crush on Rihanna. I want to like Star Trek Beyond. The song itself ain’t bad (or great). The visuals of the trailer are pretty fun. But I’m not buying the synthesis of the two disparate parts.
We’ve had our ups and downs in the marketing for Star Trek Beyond—the movie we all hope makes up for Into Darkness—and this third trailer takes us in yet another tonal direction. Where the first trailer was action-packed and upbeat, the second was a bit more serious, and now we’ve got one that’s downright somber. Anyone else picking up a James Bond vibe thanks to Rihanna’s “Sledgehammer”?
Maybe someone in the marketing department at Paramount is trying to fill out a movie trailer bingo card. Now we just have to wait about another month until July 22 to see which tone the actual movie falls closest too, but I’d have to guess it splits the two extremes and falls somewhere around trailer 2, which bodes well.
Or, if you’re just here for the Rihanna, you can listen to “Sledgehammer”—co-written by Sia—in full on Spotify, without all the space shooting.