BioWare secretly revealed its New IP at GDC on a team member’s t-shirt
Pretty wild guerilla (?) marketing. A staff member from BioWare wore the company’s new IP on his shirt throughout GDC and no one (understandably) noticed. I imagined there are many folks currently attempting to find a picture of said Lad, and divine the new IP. Do the hard work for me, friends.
A staff member from Dragon Age and Mass Effect dev BioWare walked around GDC with the studio’s new game on his t-shirt.
No one noticed.
Also it was fun to walk around GDC2016 in a t-shirt with our new IP on it and no one batted an eyelid.
— Alistair McNally (@Al_McNally) March 18, 2016
Alistair McNally works across BioWare studios in Austin and Montreal, heading up design and art.
Presumably people are combing GDC’s official photos and video streams to see if they can spot any clues to the game.
A new IP from BioWare? Oh, we’re so, so interested. Maybe we’ll get some hints at E3 this year?