‘The Division’ is Ubisoft’s highest selling launch day game ever
Whatever the consternation regarding the quality of The Division, it didn’t stop the title from becoming Ubisoft’s highest selling launch day game. Ever. This is particularly impressive, given that Ubisoft has crushed it with their Watch Dogs, and Assassin’s Creed launch days.
The debut of Tom Clancy’s The Division yesterday was a record-breaking launch for publisher Ubisoft, with the game selling impressively across retail stores and digital marketplaces, the company announced today.
Ubisoft did not provide any sales numbers except to refer in a press release to “millions of players’ enduring engagement in The Division‘s game world,” which suggests that the publisher sold more than 1 million copies of the game on its first day of release.
Whatever the sales figures are, Ubisoft said it sold more copies of The Division within the game’s first 24 hours of release “than any previous title in the company’s history.” That means it performed better on launch day than Ubisoft’s previous record-holder, 2014’s Watch Dogs, which ended up with more than 4 million copies sold during its first week of availability.
Ubisoft added that with The Division, Watch Dogsand 2007’s Assassin’s Creed, the publisher now has three of the top four launches of new brands in the history of the game industry. (The fourth — and the one that sits in the top spot on the list — is Activision’s Destiny, which debuted in September 2014.)
The Division also set records for the highest single-day sales of full-game downloads for Ubisoft across all three platforms on which it is available: PlayStation 4, Windows PC and Xbox One, according to Ubisoft.