Estimates: Marvel Edges Out DC For Top Spot. Take That, New 52!
According to wonderful scientific estimates churned out by eggheads in wunder-laboratories, Marvel regained the top spot in December comic sales. Thankfully!, thankfully without Avengers X-Sanctioned taking the top spot. ‘Cause that comic fucking sucked.
CBR:
The sales numbers below are estimates based on the information provided by Diamond Comics Distributors earlier this month. Sales estimates for November, 2011 can be found here.
There are a couple of things to keep in mind when reading this data. These numbers are just estimates for the sales through Diamond to direct market retailers. It does not include any sales outside of the Diamond channel such as newstands, book stores or overseas markets. Since the majority of habitual comic book readers are served through this sales channel, these numbers are a good indicator of the core sales trends at the retail level. While not all copies will sell to readers, each retailer is buying what they think they can sell so the trends at the retail level should be a close enough reflection of the sales trends at the reader level for the purposes of discussion.
The breakdowns are for just the top comics and top trades listed below. These are not the overall market share. I only deal with numbers that I can see and kick around in my ever evolving number crunching system. Sometimes the numbers get a bit battered and bruised in the process.
The estimated total sales for the 300 comics was 6,157,444 comics which is down by 852,760 units from November and up by 593,246 units from December 2010. DC Comics had the largest percentage of the top 300 comics with 42.94% of the total units sold followed by Marvel Comics with 39.72%.
The top selling comic from DC Comics was “Justice League (2011)” #4 in slot 1 with an estimated 142,248 units and for Marvel Comics was “Avengers X Sanction” #1 in rank 5 with an estimated 93,380 units.
Now if only something worthy could sell more than Justice League. Snoooooooooooore.