‘Dark Knight Rises’ Prologue Debuting With ‘Mission: Impossible Ghost Protocol’ in IMAX. 6 Minutes Of Heaven.
Forget seeing I Am Legend in IMAX, I went to that movie just to see the prologue for The Dark Knight. Mission: Impossible Ghost Protocol was a flick I was interested in seeing, and now I will definitely be attending, because it’s got a glorious Bat-Prologue before it.
A trusted theater (read: exhibitor) source has just exclusively alerted /Film that Warner Bros. plans to attach a six minute prologue to The Dark Knight Rises to all IMAX prints of Mission: Impossible — Ghost Protocol. Christopher Nolan‘s third film in his Batman trilogy is being released by Warner Bros. and Brad Bird‘s first live action film is Paramount, but the arrangement would certainly be mutually beneficial as Mission: Impossible is the biggest IMAX release of the holiday season. Putting a teaser for The Dark Knight Rises in front of it would certainly drive audiences to that format as opposed to regular theaters. There’s more after the break.
Warner Bros. did something similar in 2007 when they attached the opening sequence to The Dark Knight to the Will Smith film I Am Legend. Without one of their own films being released in IMAX later this year, however, Mission: Impossible should draw in the same coveted 18-35 demo that are sure to be repeat Batman viewers. Nolan and Bird both also shot extensive scenes for each movie in IMAX, making it their format of choice for exhibition.
Fuck yes.