Mobile App Downloads To Reach 98 Million By 2015. That’s A Lot of Angry Birds.
Mobile apps have gone from the hotness to for many of us what feels like are inextricable parts of daily life. We download them. A lot. At quite a clip.
Tech Crunch:
According to new research from Berg Insight, the number of mobile application downloads will reach 98 billion by 2015. The number will grow at a compound annual growth rate (CAGR) of 56.6% between 2010 and 2015, the analyst firm reports. App store revenue will also grow, to reach € 8.8 billion in 2015, or $11.8 billion in U.S. dollars.
Last year, revenues from paid apps, in-app purchases and subscription services reached € 1.6 billion, or $2.15 billion U.S. This direct app store revenue will grow 40.7% from 2010 to 2015 before reaching $11.8 billion U.S.
Not surprisingly, Apple’s iOS was found to be the leader in direct monetization of mobile applications, and Berg predicts that will continue to be the case through 2015. It also predicts that Android will be #2 and Windows Phone will be #3 in terms of direct monetization.
Good lord, $11.8 billion dollars in app store revenue. Lots, and lots of Junior Bacon Cheeseburgers.