Get Double XP In ‘Modern Warfare 3’ From Mountain Dew and Doritos. No, Seriously.

Earlier today when commenting on the demise of the creator of Doritos, I remarked that they formed a perfect synergy with Mountain Dew. An unbreakable teflon bond that empowers the geek who smashes together the two ingredients. And in a bit of marketing genius/horror, both the products will allow you to double your XP in Modern Warfare 3.

Destructoid:

Call of Duty: Modern Warfare 3  is teaming up with Mountain Dew and Doritos to fill you full of carbs and XP. YUMMY!

DewXP, as it’s called, will see Mountain Dew and Doritos product directly exchanged for experience points in  Modern Warfare 3. Drink a 20 oz of Mountain Dew? That’s 15 minutes worth of double XP. A 12-pack equals 45 minutes, a Wal-Mart 20-pack equals 90 minutes and so on. The full breakdown is over  on the official rules page

The promotion also sees you possibly winning non-XP related goodies. Up for grabs are subscripitions to  Call of Duty: Elite, a 2012 Jeep Wrangler Rubicon, Call of Duty themed merch, Turtle Beach headsets and the Limited Edition  Modern Warfare 3  Xbox 360.

It’s the end times, friends.