PR Guy: Negative Duke Nukem Reviews Could Lead To Blacklist! Dude Fired.

Duke Nukem Forever came out this week. It sucks. Reviewers expressed such sentiments, and then  Jim Redner of the Render Group got all butthurt and said such reviews would impact who gets to review a game next time.

Kotaku:

A third-party public relations firm tweeted last night that they would be “reviewing who gets games next time and who doesn’t” based on the bad reviews pouring in about Duke Nukem Forever.

“Too many went too far with their reviews… we r reviewing who gets games next time and who doesn’t based on today’s venom.” Jim Redner, of The Redner Group, tweeted out.

Redner later backtracked in an email sent out to an undisclosed group of publications. In that longer email (see below) Redner asked for forgiveness and called the initial email an error in judgement.

2K games told Kotaku that they don’t endorse the comments made by Redner and confirmed that “The Redner Group no longer represents our products.”

There you go, Redner! Send out a tweet suggesting there will be a blacklist for reviewers who bash your games. That’ll go over well. The industry is already super-worried about the perception that it buys off reviewers, and you send that out. Hilarious.