Smart Idea Department: DC and Marvel Slashing Prices Back Down to $2.99

We all know the print medium is dying. We all know that comic book sales have been sagging lately. Grandma titties sagging. What can the two brutes on the block do to attempt to stimulate the market? Well, they’ve wised the fuck up and rolled back prices on their comics from $3.99 to $2.99 on a lot of their shit.

Good.

With digital sales of Ultimate Thor #1 almost fucking matching the print copies, they need to do something to put more of us, the great unwashed, back into comic book stores. Slashing prices is a start, though I think ultimately it won’t be enough. The leaf is dying, the bits and bytes reigning supreme more and more. But hey, it makes me happy.