Yo Disney, Give Me Cheap Comic Books
Pepsibones has been vociferously arguing that the Disney acquisition of Marvel could actually be super disco breakin’ and shit. He proposes that the deep-pockets that have picked up Marvel could actually benefit fans. How so, you ask? Well, if comic books are in fact dropping and dropping in sales, they may be willing to eat the cost moreso than if Marvel was alone. Why would they be willing to do that?
It’s easy.
Marvel and DC have long since been using their comic books as thinktanks for movie ideas, t-shirts, theme parks, et cetera. In other words, they’re a the testing ground for more lucrative propositions. And if Disney is willing to eat the cost on this comic book R&D, they should do us a favor as well.
Drop the cost of comic books. If they’re capable of eating cost, why not make the average comic book cheaper? Them shits are currently bordering on $3.99. If they were halved in price, being the sucker I am, I’d be more inclined to pick up some of the slop out there. Like the fifteen Avengers titles.
Pepsibones isn’t alone in his sentiment, Rich Johnston at Bleeding Cool reported that Disney may be thinking the same thing internally in a good article:
Via Bleeding Cool:
However, what if Disney was preemptive? What if Disney want to do something that makes a big impact on the comics business. It may make less money, it may cost them in instant revenue, but it also may reignite the kind of buzz that will help the slew of Marvel and Marvel-related films and merchandise.
What if the comics, rather than creeping towards the $3.99 price, suddenly dropped. To $1.99. Across the board. Sales would rocket, market share would sour, other publishers would be squeezed off the shelves, plastic rings or no plastic rings, comics revenue would fall. But buzz would increase, increase, increase.
C’mon Disney. Do all of us Marvel zealots a solid and drop the price. We know you can afford it, you gobble up companies like I eat slices of pizza. Careless and with no regard for the ramifications.